I’ve been spending a lot of time lately promoting and marketing my new book, Reality Check. As most of you probably know, I’m a solo-entrepreneur, so it’s not like I’ve got a massive PR budget to work with!
So I’ve been doing a lot of grassroots marketing trying to get the word out. I’ve been sending lots of emails to high school principals, counselors, librarians. College bookstores, libraries, and freshmen orientation directors. Media contacts, writers, and bloggers. Not to mention the countless teenagers I’ve talked to as well.
And because I believe so much in this resource and think it will be valuable for students, I’ve given a lot of books away for free to try and generate some word-of-mouth interest and buzz.
Why am I telling you all this?
Because if you have a book, website, article, product, CD, service, or anything of any kind that you’re trying to get out into the marketplace, don’t think you have to spend big bucks to make that happen. The best investment I’ve made in getting the book out isn’t by hiring some PR professional. It’s not by getting an interview with Oprah or appearing on The Today Show (although I’m not opposed to those).
The best investment I’ve made is a resource we all have the same amount of…
TIME.
Don’t try to become an overnight success. Let your resource cook in the Crockpot, not in the microwave.
2 Comments
Still, a visit on Oprah would be pretty cool.
Hey Grant!
Glad to see things are going so well for you - you deserve it, I love your tone and sincere approach to your business and your craft..
We are looking for a few awesome entrepreneurs to interview for a few of our podcasts and magazine articles…. maybe we can connect for one sometime. Hopefully it can bring a few new eyes to the great things you are doing!
Best wishes,
Chris
Rock Solid Seminars, Inc.