I’ve been chewing on this question a lot lately.
“What’s your big compelling story?”
Not sure what started me thinking about this, but it’s definitely been rattling in my head lately. I’ve been thinking about people/businesses who have compelling stories that people are willing to share…
- Toms Shoes – Simple concept: you buy a pair of shoes, they give away a pair to kids in need.
- Dave Ramsey – Two big things Dave does: 1) the guy doesn’t borrow money for anything for any reason. 2) was a millionaire…went bankrupt…became a millionaire again
- iPhone – Ask any iPhone user about their phone, and they will probably go into a sales pitch about how awesome it is.
All of these are great examples of stories you want to share with other people. They have unique, compelling stories that stand out from the crowd.
So whether you’re a business, an organization, or just an individual…what’s compelling about what you do? What’s that unique element you have that makes others want to tell your story for you?
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