I figured you already knew that, but I felt it was my place to point it out.
Now when I say you make “stupid decisions,” I’m not talking about those horrible mistakes that you have major regret over.
I’m talking about on a regular, consistent basis…you make stupid decisions.
I started reading a fascinating book called “Predictably Irrational” which looks at why we make the decisions that we do. It starts off with a really interesting scenario that illustrates this idea that we make stupid decisions.
Let’s say you had two errands to run. One to buy a fancy pen and the other to buy a suit. You go to an office supply store and find a nice pen for $25. Then you remember you saw that same pen at a different store for only $18. Would you make a 15-minute drive to save $7?
Most of us would. I know I would.
Now onto your second errand. You’re at a store buying a suit and find a great deal on one for $175. Then another customer whispers to you that a different store has the same suit on sale for $168. Would you make a 15-minute drive to save $7 now?
As you would imagine, most people wouldn’t. I doubt I would.
But $7 is $7, isn’t it? Sure it’s a bigger percentage discount with one purchase over another but it’s still $7.
This seems stupid. And yet we make decisions like this everyday.
I’m not trying to rip you for your decisions (cause I make stupid ones too), but rather challenge you to think about why you make the decisions that you do.
Why do you order the same thing for lunch everyday? Why do you shop at that store? Why do you watch that show?
Just something to think about…
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One Comment
I like the $7 analogy. It was once said that Bill Gates was soo rich that if he stooped to pick up a $100 bill while walking around he would be losing time-value money. Betcha Bill p/u that Ben Franklin. (humm…) — eResumes4Vips