Welcome Fizzle.co Readers!
Thank you for reading my guest post over at Fizzle.co. All of your bonuses are below.
Bonus #1: 12 Tips Checklist
- Create an avatar for your show
- Who is listening?
- Why are they listening?
- Where do they listen?
- What guests do they want to hear? Do they even want guests?
- What do they want to get out of your show?
- What are they chewing on/pondering/wrestling with in life?
- What are their pain points that your show can solve?
- Carefully select your categories
- Browse through categories you’re interested in and look for…
- How many episodes do they have?
- How long has their show been around?
- How many ratings/reviews do they have?
- Remember: iTunes is a search engine
- Browse through categories you’re interested in and look for…
- Create quality artwork
- Scroll through your categories and see what stands out?
- What colors stand out?
- What text/fonts are easy/hard to read?
- Remember: less is more…the fewer words you have, the better
- Turn pro with your show
- Take your show and the quality seriously.
- A list of my whole setup is below
- Remember: A great show with horrible audio quickly becomes a horrible show.
- Start with more than one episode
- We launched with 5 episodes
- People want to binge listen/watch to things they like
- Start with a minimum of three
- Pick a consistent schedule and stick to it
- Don’t bite off more than you can chew
- Easier to add to your schedule rather than takeaway
- Buffer suggests one of the best days is Tuesday but earlier in the week is better
- Run a contest
- Give people an incentive to subscribe, leave a rating, and opt-in to your list
- See our example at www.grantbaldwin.com/contest/
- Reach out to everyone you know for ratings and reviews
- Don’t just rely on social media and mass appeals
- Email, message, call, text anyone you can think of that owes you a favor 🙂
- Find win-win scenarios with guests
- Don’t have guests on solely because they have a big audience
- Find guests that are a benefit for your audience and will open up a new audience for the guest
- Release more than one episode per week
- Only do this if you can keep up with it and the quality can remain high
- Don’t get caught up in the numbers just for the sake of numbers
- Maximize time on New & Noteworthy
- We saw a significant difference in our downloads after we went off new & noteworthy
- It generally assumed you can be on N&N for up to 8 weeks from the launch of your show
- Be a guest on other podcasts
- This is the podcasting equivalent to guest posting
- Find good crossover shows that are up-and-coming like yours
Bonus #2: Podcasting Tools/Services I Use
- Hosting – Libsyn
- Fiverr (who did my intro/outro)
- Show Artwork – http://www.99designs.com/grant/ (affiliate link)
- My entire mic setup
- Audio-Technica ATR2100-USB
- On Stage MY-420 Studio Microphone Shock Mount
- Bass Drum/Table Top Boom Mic Stand
- Shure A58WS-BLK Foam Windscreen
- Garage Band
- For recording interviews:
- Pat’s podcasting tutorial (Great video overview on getting set up with your podcast)
- Buffer (tool I use for scheduling social media posts for new episodes)
Bonus #3: Free Launch Coaching
The winner will be contacted on Friday, September 12.