130 – How to Write Convincing Copy, with Joanna Wiebe


JoanneWiebe of CopyHacker talks about copywriting on this episode of How Did You Get Into That.

What if your words could persuade people to take action? Our guest for today’s show, Joanna Wiebe, is a successful copywriter who does just that in her business.

In this episode, Joanna tells her story of how she fell into copywriting, and eventually started Copy Hackers. Copy Hackers helps businesses write better copy to gain and retain customers.

Joanna joins us to share why copywriting can be a great career for any writer, how her college experience impacts her career today, and so much more on today’s edition of How Did You Get Into That?.

THE FINER DETAILS OF THIS SHOW

  • Why doesn’t Joanna believe English is a useless college major?
  • How did a family tragedy help Joanna reevaluate her career trajectory?
  • What other types of writing does Joanna do?
  • How did a business emerge from free advice that Joanna gave?
  • The importance of discipline when it comes to writing.
  • How Joanna accidentally quit her corporate job!
  • Where can you learn to write better copy?
  • And much, much more!

BONUS MATERIAL:

  • What are the steps to getting started as a writer?
  • How do you build a portfolio?
  • Joanna shares her best resources for aspiring writers.

If you enjoyed this episode and want to hear a few additional minutes of the interview, Click here to get the exclusive bonus material.

EPISODE RESOURCES


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