062: How To Make $100k+ Selling Tshirts Online (Benny Hsu)

Benny Hsu

Does the thought of doing your own thing totally paralyze you?  Or have you ever been curious about those Facebook ads you see selling a variety of t-shirts? If so, then you’ll want to listen to today’s show and our guest, Benny Hsu.

Benny is a blogger, podcaster, iPhone app developer and online entrepreneur who is making a killing selling T-shirts online. Join us as we talk about all of that and more on the 62nd edition of How’d You Get Into That?.


Benny grew up in Florida, with parents who wanted him to find a good, respectable high-paying job. But even in college he had no idea what he wanted to do with his life. He graduated from college with a sports management degree but couldn’t find a job in that industry, so he started working at the family restaurant.

Benny made pretty decent money at the restaurant, but after a few years he got bored with it. He read The 4-Hour Work Week by Tim Ferriss and found himself drawn to online businesses. This is when the idea to start a T-shirt business first came to his mind.

Finding that the profit margins were really low, he put the idea on the shelf and left it there. He knew he didn’t want to work at the restaurant anymore, but he still wasn’t sure what he wanted to do. He put a lot of pressure on himself to find his passion – that “one thing” that’s supposed to be “it” – and the pressure just added to his frustration.


  • How to find your audience.
  • Find your passion without the pressure.
  • Why you don’t need to have your whole career figured out.
  • Start selling T-shirts on Teespring: Benny shares the details.
  • And so much more!

So Benny decided to stop searching for his passion. Instead, he asked himself what really got him excited and this question got him unstuck and moving towards his goal of finding his perfect work. He pursued a few different avenues after being “unstuck”, including creating phone apps. He learned a few things along the way (including the importance of outsourcing), but it wasn’t until Benny heard a podcast interview that he found his “it”.

The episode was about a man making six-figures a month selling T-shirts online. Hearing this man’s story reignited Benny’s passion, and he knew it was time to pursue his T-shirt idea again.

Soon after, he discovered Teespring, a service that handles all the printing, inventory, and customer service for those who want to sell T-shirts online. He learned how to create Facebook ads, and says this is how he gets his designs in front of his customers. Since March of 2014, he has already done over six figures in T-shirt sales!

Benny’s advice for anyone who has been where he was is to not get caught up in trying to figure out your passion. Just ask yourself what you’re excited about, get busy trying different things, and the path will open up in front of you.

Please join me in thanking Benny for sharing his journey, his ups and downs and most importantly, his passion with us today. Thanks for being here and we’ll see you next time!

Tweetable: “Just get started.” Benny Hsu


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