061: How To Teach Podcasting (Cliff Ravenscraft)

Cliff Ravenscraft

Do you want to make a greater impact in people’s lives but are struggling to find out how? Are you not even sure where to start? Our guest for today’s show has your answers, Mr. Cliff Ravenscraft.

Cliff is a full-time podcast producer, consultant and coach, and is known as the Podcast Answer Man. He  has helped some of the biggest names in podcasting today get their start. Join us as we talk about Cliff’s journey and more on the 60th edition of How’d You Get Into That?.


Cliff wasn’t always the Podcast Answer Man. In his 20s, he wasn’t really sure what he wanted to do. He loved technology, and in 1996, he had an opportunity to help his parents who ran a successful insurance agency. They needed help setting up a computer network along with an insurance quote software to help scale their growing business.

He said he would do it on two conditions: 1) that he wouldn’t ever have to sell insurance and 2) that if he ever got the opportunity to become a full-time pastor of a church, they wouldn’t give him any problems no matter how low his income would be. They said ok, and so he did it.

Once the network was set up, he stuck around, doing other odd jobs. He eventually found himself doing most of the back end work required to complete a sale. His dad said he might as well get his license so he could make some additional income. Being a young married man in his 20s, he said why not?


  • How Cliff discovered his true calling in life.
  • Why Cliff gave up a guaranteed $500k annual income.
  • Should you take it step-by-step or follow a grand plan? Cliff answers.
  • Why speaking from the heart is the way.
  • How to get started in podcasting.
  • And so much more!

Cliff went all in. He became one of the top insurance agents in two different agencies. Yet, something wasn’t quite right. Insurance, he says, bored him to tears. He wasn’t taught that it was possible to be fulfilled by your work. He thought you were supposed to just find something that pays the bills, and then enjoy yourself on the weekend. That’s the American dream, right?

Along the way Cliff became addicted to the ABC show Lost, and started blogging about it. He started getting thousands of hits per day on his blog. Some suggested he start his own Lost podcast, so he did!

He started his famous podcast about Lost at the end of 2005. One of his insurance underwriters who was also a fan of the show listened to Cliff’s episodes and told him “Cliff, this is what you are supposed to do with your life. You’re amazing at this!”

That’s when he knew what his true calling was: he was to share his experiences with people online in a way that entertains, educates, encourages and inspires. Questions and emails about life started pouring in, all from his show on Lost!

Cliff started another podcast, just to address these questions, which is now called Pursuing a Balanced Life. Two years after he launched his first podcast, Cliff went full-time as a podcaster, consultant and coach. Cliff is a firm believer that if you follow your passion, the money will follow.

Please join me in thanking Cliff for sharing his story, his experiences and his wisdom with us today. Thanks for being here and we’ll see you next time!

Tweetable: “Find something you’re passionate about.” Cliff Ravenscraft


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