The Power of a Handwritten Thank You

I spend a good amount of time traveling on planes. Most flights are unremarkable and uneventful. Get me from point A to point B on time. And don’t lose my bag. That’s about it.

Generally if I have a memorable experience involving an airline, it’s not a good thing.

But today was different.

As we were on our descent towards landing, the flight attendant came around and thanked each passenger and gave them this…

handwritten thank you

Two big things impressed me about this gesture…

1. It was personalized.
2. It was handwritten.

I’ve been on a lot of flights with a lot of nice (and not so nice) flight attendants. But I have never received a personalized, handwritten thank you note.

He (yes it was a ‘he’) certainly didn’t have to do that. When you think about it, there’s really no upside for him in doing this. He is getting a paycheck either way.

But that little gesture led me to share the story here.

I’m not perfect at it, but I try to send out a lot of handwritten thank you cards. I carry them with me when I travel. I give them to clients. I send them to guests on our podcast. I mail them to people I meet.

Why do I do this?

Because people aren’t expecting it.

CHALLENGE: Who is one person you can send a thank you card to? In the comment section below, tell us who you’ll send it to and then go do it! Don’t leave a comment though if you’re not going to take action!

Share this post!

Share on facebook
Share on twitter
Share on linkedin
Share on pinterest
Share on reddit

Join the Conversation


  1. This is awesome Grant. It definitely creates a surprised reaction and develops a connection whether professional, in passing, friendship, or on. At some point I want to write a thank you letter to my past boss who was one of the most intelligent men I have met and mentored me into creatively thinking about business issues. I think it is awesome that you write thank you letters as well. Awesome Awesome.

Leave a comment

Your email address will not be published. Required fields are marked *