126 – How to Launch a Best-Selling Book, with Tim Grahl


One of the hottest marketing trends is to publish a book. Whatever your specialty or your career path becoming a published author is one of the most significant ways to establish yourself as an authority.

On this episode Tim Grahl, author and book marketing extraordinaire, talks about the strategies he’s used to help such notable people as Ramit Sethi, Guy Kawasaki, Dan Pink and Barbara Corcoran launch and market best-selling books.

We discuss why you need to build your platform before you want to release your book, why publishers aren’t going to market for you and much more on the 126th edition of How Did You Get Into That?.


  • Why your email list is your top asset when launching your book.
  • How can you optimize for freedom? Tim explains.
  • The two ways to know what you – and anyone else – value most.
  • How he learned online marketing and online advertising.
  • Why he made the leap to work only with authors.
  • What’s the fastest way to build up a client list in ANY industry?
  • And so much more!


  • If he started over from nothing what is the first thing he’d do?
  • When is the best time and the best way to network?
  • What’s the easiest way to do outreach?

If you enjoyed this episode and want to hear a few additional minutes of the interview, Click here to get the exclusive bonus material.


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